Provenir is giving one lucky winner a cow hide rug valued at $1,250! 

To be in the running, simply place an order on Provenir’s website valued over $50 between Tuesday 7th May – Sunday, 19th May 2024.

Provenir’s zero-waste approach

Although home furnishings may not be the first thing that comes to mind when thinking of an ethical meat company, creating beautiful cow hide rugs is just another part of Provenir’s zero-waste approach. This philosophy comes in response to the issue of waste in the commercial Australian meat processing industry, as well as respect for the animals that are integral to Provenir – ensuring that every aspect is celebrated and nothing is wasted. Each beautiful, completely unique cowhide that Provenir offers is carefully processed by one of the last artisan tanneries left in Australia.

The team at Greenhalgh Tannery

Provenir hides are skilfully tanned by the team at Greenhalgh Tannery, near Ballarat. Greenhalgh’s Tannery is a family owned and operated tannery which has been operating for over 140 years, tanning premium quality saddlery and craft leather in much the same manner as previous generations. This traditional vegetable-based tanning operation is one of few left in Australia – an artisan craft that is unfortunately becoming scarce in the wake of new, faster chemical alternatives, most of them overseas.

Vegetable-based tanning means that wattle bark, rather than chemicals, is used to give the hide its preservative and pliable properties. This traditional process requires a lot of skill, knowledge and time – it takes over three months to complete the hide tanning process, as opposed to the short 72-hour process of chemical tanning. These age-old techniques are much slower, but the end result is an exceptional quality hide that is environmentally friendly and produced with care and attention to detail. We think that this fits in well with Provenir’s values and ideologies.

There are many other, cheaper hides on the market, which the majority are manufactured overseas with harsh and dangerous chemical processes that are rightfully not allowed in Australia. Like so many things in life – cheaper is not better.

What makes a Provenir cowhide rug special?

Like Provenir meat cuts, each cow hide can be traced back to the farm on which it was produced via a QR code imprinted on the underside of the hide. Through our farmer profiles you can learn about the farming practices that raised each unique hide and can rest assured that the animal was raised and treated humanely and ethically from start to finish.

A beautiful statement piece for your home

So what are you waiting for, place your orders on our website now for a chance to win this beautiful statement piece for your home, good luck!

Provenance, traceability and on farm, that’s what Provenir is all about.