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Provenir - Ethical Online Butcher

Love your meat

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Ethical Australian Cow Hide Rugs

Provenir is bringing Australian made ethical cow hide rugs to Australian homes.

 

Provenir processes cattle on Australian farms to improve animal welfare and produce exceptional quality meat. 

We value and respect the whole animal as a processor and complete body butchery.

We learn so much about the hard work and passion of our farmers and what goes into raising amazing quality cattle when we visit our farmers. 

This makes us more determined to value each part of the animal. That’s exactly what our cow hide rug product line is about.

 

australian grass fed beef

Each and every cow hide rug is unique

There is nothing more exclusive than one of our limited edition rugs from Speckle Park, Hereford, and Hereford X cows from John and Alla’s farm Apsley Downs in c, NSW.

 

 100% Natural & Local Tanning Process

After being processed on farm, our Provenir hides are skillfully tanned at Greenhalgh Tannery near Ballarat. Greenhalgh’s Tannery, a family-owned and operated tanning business, has been in operation for more than 140 years. It tans premium quality saddlery leather and craft leather much the same way as previous generations.

Bruce and Ross Greenhalgh, fifth-generation Greenhalgh brothers use many of the traditional tanning techniques of their forefathers. They also make use of modern technological advancements in tanning.

Since 1865, Greenhalgh’s Tannery is still in operation. It is a vegetable-based tanning operation. This means that wattle bark, rather than chemicals, is used to give the hide preservative and pliable properties. This traditional process requires a lot of skill, knowledge, and time. It takes over three months to complete the hide tanning process, as opposed to the 72-hour process of chemical tanning

cow hide rug wth Provenir logo

A beautiful statement piece for your home

Provenir’s limited-edition hides are now on sale at our online shop. They can also be delivered anywhere in Australia.

We are pleased to announce the first release of hides from Llandillio, NSW. They come in a variety of amazing colours and patterns from three breeds: Speckle Park and Hereford X.

You can find one of our hides in your space by visiting our online shop.

Each of our Hides with Provenance is etched with a unique QR code linked to the RFID (radio-frequency identification) number used to identify the cattle.

True provenance and full traceability via our QR codes

Scan the QR code to learn more about your hide, meet the farmer that raised the cattle, and learn about where and how the cattle were raised.

To scan the code simply open the camera app on your iPhone or a QR app on Android.  Frame the unique QR code and click on the URL link to access our digital traceability platform.

Scan the QR code picture and verify the provenance for yourself.

Limited Edition Cow Hides

The six star
Provenir Promise
is our guarantee to you.

provenir logo green

Highest Welfare

Provenir farmers utilise low-stress handling techniques and raise their livestock on open pastures within a familiar herd structure; allowing the animals to express their natural character.

Processed on-farm

Instead of the livestock being transported, the abattoir comes to the farm. Eliminates unnecessary stress on animals associated with live transport. Less stress means less adrenalin produced, and thus more retained glycogen stores in the meat, leading to exceptional eating quality, taste and tenderness.

Full traceability

Provenir oversees the whole operation from purchasing livestock on-farm direct from our partnering farmers to the on-farm processing, into our butchery and on to you. By processing on-farm and utilising the latest in digital traceability technology we are able to provide full transparency and guaranteed provenance.

Grass-fed & free
range

Provenir partners with farmers who raise their livestock free-range and grass-fed.
For cattle and lamb, this means they are fed on natural grasses, pasture, hay or silage.

Exceptional eating
quality

Our on-farm process and artisan butchery techniques ensure that the quality of the meat is retained and maximised throughout the whole process.

No added hormones,
herd antibiotics, or
intensive feedlots

Provenir farmers raise their livestock naturally: they do not feedlot, nor do they add hormones or antibiotics to the feed as growth promotants.

Provenir News

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When it comes to enjoying the flavours of spring and summer, nothing beats the tantalising taste of Mexican-inspired chuck beef delights. Whether you’re firing up the grill for a backyard barbecue or looking for a hearty dish to savour during warmer days, these savoury creations are sure to satisfy your taste buds. From slow-cooked pulled beef to mouthwatering chilli, join us as we explore the diverse and delicious ways to savour the seasons with these Mexican-infused chuck beef recipes. Get ready to indulge in a burst of flavours and make your spring and summer meals truly unforgettable.

Continue Reading Savouring the Seasons: Mexican-Inspired Chuck Beef Delights for Spring and Summer

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