Does animal stress affect meat quality?
January 7, 2022 No Comments
Provenir’s focus on animal welfare is driven in equal part by ethics and science with the two very much going hand in hand – happy cows produce better meat.
Your ethical butcher
Exceptional quality meat through highest welfare on-farm processing
Australia’s only licensed mobile on-farm processing operation, Provenir is an online butcher with a very important difference.
The highest animal welfare and the best quality grass-fed beef.
At Provenir we understand that knowing the provenance of your food is essential and being sure that your meat is ethically produced is important.
Provenir’s online butcher delivery service provides fresh, top quality grass-fed beef direct from the farm.
Free-range, ethical meat delivered to your door.
1. Order Online
Choose one of our convenient free range meat packs and add extras you are after.
2. Receive
Receive your grass-fed beef pack delivered to your home.
3. Create
Cook delicious meals with delicious free-range and grass-fed beef.
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Discover our convenient online butcher store
Provenir deliver the best quality Australian grass-fed beef directly from the farmer to your door.
Our humane and highest animal welfare on-farm processing provides exceptional quality free-range meat direct from local farmers to our customers.
Minimising stress for the animal is at the core of the Provenir promise and we believe that this ethical meat production creates the best quality grass-fed meat. Happy cows, better beef.
We believe that animal welfare doesn’t have to be compromised
Stress free on farm processing is now a reality
Ethically sourced meat means ensuring that every day in an animal’s life is as important as the first – including the last.
Provenir’s on farm meat processing (the only operation of its kind in Australia) ensures the highest welfare and lowest stress for the animal.
We deliver 100% grass-fed and finished beef, meaning that our cows do not have to endure stressful feedlots, saleyards and abattoirs. Provenir’s ethical meat is naturally grown – free range, grass-fed and hormone-free beef .
Where to buy
Provenir currently offers home delivery in Victoria and Sydney via our online butcher store.
You can also purchase Provenir grass-fed beef in premium independent retail outlets across VIC, NSW and the ACT.
The six star Provenir Promise
is our guarantee to you that
you will love your meat.
- Highest welfare
- Processed on-farm
- Full traceability & true provenance
- Grass-fed & free range
- Exceptional eating quality
- No added hormones, herd antibiotics,
or intensive feedlots
Provenir News
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Sunday Roast Beef Recipe with all the Trimmings – from Mark LaBrooy
January 5, 2022 No Comments
Something we all enjoy during the winter (and summer!) months is a warming beef roast. This one is really simple, I will also explain how to make gravy from pan juices and this recipe can be used in many applications with many other protein types.
Provenir – a meat sustainability story
December 29, 2021 No Comments
While the mainstream industrial meat processing industry leaves plenty of room for improvement when it comes to sustainability, Provenir are committed to doing things differently. Resource maximisation and positive environmental impact are central to Provenir’s ethical standards.
CSIRO research overturns myths about beef’s impact on human protein supply
December 21, 2021 No Comments
Red meat is often criticised as having a very large footprint, taking up land that could be used to grow crops for human food, or eating grain that humans could be eating instead – however CSIRO research shows Australian beef production is efficient at converting both low quality protein in grains that humans can eat, as well as protein in grass that humans can’t eat, into high quality protein for human nutrition.
What makes free range beef?
December 12, 2021 No Comments
Navigating the different terms and labels for meat products might seem simple . . . Free range, feedlot, grass-fed, grain fed, organic, regenerative… Until it’s not. While phrases such as free range meat, grass fed beef and paddock to plate might seem reasonably self-explanatory, things aren’t always as they seem. In this article we explain exactly what free range truly means when used to describe meat products, as well as what you can ascertain about products that don’t make this claim.
The Provenir journey – it’s the ‘how’ (not just the cow) that makes highest welfare, ethical meat
December 1, 2021 No Comments
The Provenir team knew that they wanted to ethically process and deliver the best meat direct from the farmer to the consumer. However, the industry paradigm and state legislation within the Australian meat industry made realising these goals impossible. That’s where a determined group of individuals decided to fight – for many years – to improve a flawed system resistant to change.
