Removing live transport from beef production

Provenir on-farm processing takes the abattoir to the farm, processing cattle in the very environment in which they were raised.

This eliminates the need for live transport, allowing for the production of Australian beef with minimal stress to animals.

100% Grass-fed beef, no added hormones or herd antibiotics.

100% True Paddock to Plate – All our beef is processed on the farm.

100% Australian raised beef by local independent farmers.

100% Traceability – Discover the farm on which your beef was raised.

Meet our Farmers

Restaurant Quality grass-fed beef direct from the farm.

Provenir genuinely partners with farmers who share our passion for raising top-quality livestock and producing the best quality meat.

While each farm is different and management practices vary, dependent on local conditions, all of our farmers raise their livestock naturally.

Explore the Farms We Work with

5
We just cooked scotch fillets and they were amazing. Delicious flavour but the biggest difference was the texture - soft, tender and cut like butter.
Jo O’Siodhachain
Mobile abattoirs make so much sense, both from a culinary point of view, as well as being great for animal welfare.
Guy Grossi
A big thank you for the meat pack delivery to my son in lockdown. He was delighted with this surprising delivery during this tough time in Victoria.
Lynn R.
Eagerly received a family meat pack this week and tried the porterhouse steak tonight. Wow, melt in the mouth, so tender and fresh.
A. Kellock
5
My order arrived today and so I had to have steak for dinner, I cooked the scotch filet and OMG it was so tender, had such wonderful flavour. I look forward to trying all my other cuts.
Z. Giblett
5
We just cooked scotch fillets and they were amazing. Delicious flavour but the biggest difference was the texture - soft, tender and cut like butter.
J. O’Siodhachain
Provenir offers the consumer access to vital information to make more informed choices when purchasing beef
Ian Locke (Farmer)
As a restaurant that prides itself on quality produce and supports ethical food production ALMA is proud to use Provenir beef on our menu. The tenderness and flavour are proof that the on-farm process produces a superior product, that our customers love.
Jesse Hughes
The Provenir ribs from Claredale we served for the first time tonight were very much worthy to be graded with the best beef in the country
Corey Costelloe
This meat is awesome… can’t wait for our customers to taste all this incredible beef we have that makes it one of the greatest steak programs in the world
Neil Perry
5

I love this range and the idea behind it.

It is so convenient to use. I love the suggestions on how to use them in dishes as well.

We love the briskets - all of them and I even got my spouse to eat the tongue curry.

Sheila
5

... We won’t go back to supermarket bought meat again.

Matt

At Provenir, we have revolutionised the way we process grass-fed cattle.

By bringing the mobile abattoir directly to the farm they are raised on, we have drastically reduced food miles and improved the wellbeing of our animals.

Plus, our traceability system means that our customers know exactly where their beef is coming from – creating true, ‘paddock to plate’ beef.

Unlike other commercial butchers, we can back up our claims.

The six star
Provenir Promise
is our guarantee to you.

Highest Welfare

Provenir farmers utilise low-stress handling techniques and raise their livestock on open pastures within a familiar herd structure; allowing the animals to express their natural character.

Processed on-farm

Instead of the livestock being transported, the abattoir comes to the farm. Eliminates unnecessary stress on animals associated with live transport. Less stress means less adrenalin produced, and thus more retained glycogen stores in the meat, leading to exceptional eating quality, taste and tenderness.

Full traceability

Provenir oversees the whole operation from purchasing livestock on-farm direct from our partnering farmers to the on-farm processing, into our butchery and on to you. By processing on-farm and utilising the latest in digital traceability technology we are able to provide full transparency and guaranteed provenance.

Grass-fed & free
range

Provenir partners with farmers who raise their livestock free-range and grass-fed.
For cattle and lamb, this means they are fed on natural grasses, pasture, hay or silage.

Exceptional eating
quality

Our on-farm process and artisan butchery techniques ensure that the quality of the meat is retained and maximised throughout the whole process.

No added hormones,
herd antibiotics, or
intensive feedlots

Provenir farmers raise their livestock naturally: they do not feedlot, nor do they add hormones or antibiotics to the feed as growth promotants.

Free-range, Grass-fed, Grass-finished ethical meat available in selected stores and online.

Stir-fry Grass-fed Beef

Grass-fed Eye Fillet Twin Pack

Premium Grass-fed Minced Beef

Grass-fed Porterhouse Steak Twin Pack

Grass-fed Hamburger Pack

Grass-fed Rump Steak

We believe that animal welfare doesn’t have to be compromised

Stress free on farm processing is now a reality

Ethically sourced meat means ensuring that every day in an animal’s life is as important as the first – including the last.

Provenir’s on farm meat processing (the only operation of its kind in Australia) ensures the highest welfare and lowest stress for the animal.

We deliver 100% grass-fed and finished beef, meaning that our cows do not have to endure stressful feedlots, saleyards and abattoirs. Provenir’s ethical meat is naturally grown – free-range, grass-fed and hormone-free beef.

Sign up for our Newsletter

Our Provenir newsletter is packed full of beefy farm goodness like recipes, new products, specials and more! Don’t miss out, sign up now.

Meet our Farmers

Jo O’Siodhachain

Guy Grossi

Lynn R.

A. Kellock

Z. Giblett

J. O’Siodhachain

Ian Locke (Farmer)

Jesse Hughes

Corey Costelloe

Neil Perry

Sheila

Matt