Fraud Blocker The Importance of Meat Quality: How Provenir Ensures Top-Tier Beef for You

The six star
Provenir Promise
is our guarantee to you.

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Highest Welfare

Provenir farmers utilise low-stress handling techniques and raise their livestock on open pastures within a familiar herd structure; allowing the animals to express their natural character.

Processed on-farm

Instead of the livestock being transported, the abattoir comes to the farm. Eliminates unnecessary stress on animals associated with live transport. Less stress means less adrenalin produced, and thus more retained glycogen stores in the meat, leading to exceptional eating quality, taste and tenderness.

Full traceability

Provenir oversees the whole operation from purchasing livestock on-farm direct from our partnering farmers to the on-farm processing, into our butchery and on to you. By processing on-farm and utilising the latest in digital traceability technology we are able to provide full transparency and guaranteed provenance.

Grass-fed & free
range

Provenir partners with farmers who raise their livestock free-range and grass-fed.
For cattle and lamb, this means they are fed on natural grasses, pasture, hay or silage.

Exceptional eating
quality

Our on-farm process and artisan butchery techniques ensure that the quality of the meat is retained and maximised throughout the whole process.

No added hormones,
herd antibiotics, or
intensive feedlots

Provenir farmers raise their livestock naturally: they do not feedlot, nor do they add hormones or antibiotics to the feed as growth promotants.

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      The Importance of Meat Quality: How Provenir Ensures Top-Tier Beef for You

      Dear [First Name],

      Ever wondered what it takes to make a steak – great? The truth is…. There is no magic wand or single secret sauce that makes superior quality beef. It’s a combination of elements from paddock to plate. We’re excited to share how Provenir makes your beef truly exceptional and unique in Australia. In this week’s blog we dive into the importance of meat quality and the science behind it. Check out the steps we take to ensure that each element is met or exceeded.

      From ethical farming practices to on-farm processing to full traceability, read how Provenir’s commitment to providing you with beef that is not only delicious but also ethically and sustainably sourced.

      Read the full blog post here and discover why Provenir beef is the best choice for your table.

      Enjoy!

      Chris and the Provenir Team

      The Hallmarks of Quality Beef

      Quality beef is characterised by several key factors: texture, tenderness, juiciness, and flavour. These attributes are influenced by various factors including the breed of cattle, their diet, the farm they were raised on, and possibly even more importantly, the methods used during processing. High-quality beef not only enhances the culinary experience but also provides better nutritional value, supporting a healthier lifestyle and can support a farming and food system that has sustainability built into every bite.

      Ethical Farming Practices

      At Provenir, our journey to premium beef starts with ethical farming practices. Being a beef farmer for over 20 years, Chris knows a thing about the ethics of farming. So, it was no surprise that when we launched Provenir, that we made the practices of our farming partners a key element of our meat quality. We partner with Australian farmers who prioritise animal welfare and regenerative farming. The cattle are raised free-range, in stress-free environments. By ensuring that our cattle are well-cared for and allowed to graze freely on natural pastures, we lay the foundation for superior beef.

      On-Farm Processing

      One of the unique aspects of Provenir’s approach is our mobile on-farm processing. 99.999% of all other meat processing always involves transporting cattle often long distances to abattoirs. This transport has been scientifically proven to cause stress. Previously thought of as a “necessary evil” – Provenir has proven that it can be eliminated altogether. The stress associated with live transport can lead to a decline in meat quality by the excessive conversion of glycogen into lactic acid. By processing the cattle on the farm, we eliminate the need for stressful transport, ensuring that the animals remain calm and relaxed right up to the point of processing. This practice not only enhances meat quality but also aligns with our ethical standards.

      Traceability and Transparency

      There are many that claim, “paddock to plate”, “farm to fork” with wonderful photos of farmers in lush green paddocks on their websites. But without any real form of showing transparency and traceability – these are just words… Provenir provides industry leading traceability and transparency. We believe that consumers have the right to know where their food comes from and how it was produced. Every cut of beef from Provenir comes with a unique QR code that allows customers to trace the journey of their meat from paddock to plate. This level of transparency builds trust and ensures that our customers are fully informed about the origins and quality of their beef.

      Rigorous Quality Control

      Ensuring meat quality doesn’t stop at ethical farming and on-farm processing. Provenir implements rigorous quality control measures throughout the entire production process. From selecting the best breeds known for their superior meat qualities to ensuring that the cattle are fed a natural diet. Our processing techniques are designed to retain the meat’s natural flavours and tenderness, providing a product that is consistently top tier.

      Commitment to Sustainability

      Provenir’s commitment to sustainability further enhances the quality of our beef. Sustainable farming practices not only benefit the environment but also contribute to the health and well-being of the cattle. Healthy, well-nourished cattle produce better quality meat. By supporting regenerative farming practices and minimising our environmental footprint, we ensure that our beef is not only delicious but also ethically and sustainably sourced.

      In a market where consumers are increasingly concerned about the quality and origins of their food, Provenir stands out by providing beef that is ethically raised, sustainably sourced, and processed with care. Our dedication to quality control, transparency, and animal welfare ensures that every bite of Provenir beef is a testament to our commitment to excellence. When you choose Provenir, you’re not just choosing premium beef; you’re choosing a product that is good for you, good for the animals, and good for the planet.