In an era where consumers are increasingly conscious about where their food comes from and how it’s produced, traceability has become vitally important in the agricultural and food industry. But many are just using the catch phrase to tell what customers want to hear, without any real verification of the claim. So yes – in many cases the claims of Paddock to Plate is just BS. Though at Provenir, traceability and provenance is fundamental to our mission of creating better beef. The significance of transparency in the beef supply chain is at our core, and we’re proud to lead the way in proving traceability from paddock to plate.
From the outset, Provenir has been dedicated to overseeing every step of the beef production process. We start by partnering directly with farmers who share our commitment to ethical and sustainable farming practices. By processing livestock on-farm, we establish a direct and deep connection with farmers and the community. Everytime we visit a farm, we validate the animal welfare and farming practices claimed.
But our dedication to transparency doesn’t stop there. We’ve developed the latest digital traceability technology for customers to validate, with unparalleled insight, into the provenance of their beef. Every package that leaves our butchery is equipped with a QR code, which when scanned, unlocks a wealth of information about the particular cut of meat, and more importantly its source.
With a simple scan, you can discover the breed of cattle, the specific farm where it was raised, and the farming methods used in its production. We believe that knowing the whole story behind your food fosters a deeper connection to what you eat, and our digital provenance platform is designed to bring producers and consumers closer together.
At Provenir, we believe that food has the power to connect people, and our commitment to transparency is at the heart of everything we do. By providing full traceability and fostering a dialogue between producers and consumers, we’re not just delivering high-quality beef—we’re building a community united by a shared love for great food and ethical practices.
Provenance, traceability and on farm, that’s what Provenir is all about.
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