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How it works

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Our Meat

When you eat Provenir meat you’ll feel good knowing that you’re supporting our Australian farmers and choosing highest animal welfare.

highest welfare

Beyond feeling good about what you eat however, our belief that stress can negatively affect meat quality is backed by science.

“Every animal has a certain amount of energy contained in its muscles in the form of glycogen. Once the animal has died, the muscle glycogen is converted to lactic acid that causes the pH to fall. If there is not enough glycogen available in the animal at the time of slaughter, insufficient lactic acid will be produced and the pH will remain high, resulting in dark cutting meat*.” – Meat and Livestock Australia

*Dark cutting meat refers to meat with a coarse texture which loses a lot of moisture during cooking, it is tougher and has a reduced shelf life.

Less stress means less adrenalin produced, and thus more retained glycogen stores in the meat, leading to better eating quality, taste and tenderness.

Shipping - locations

Non arcu risus quis varius quam quisque. Consectetur lorem donec massa sapien faucibus et molestie.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Amet massa vitae tortor condimentum lacinia. Ultrices sagittis orci a scelerisque. Lobortis mattis aliquam faucibus purus in massa tempor. Et ultrices neque ornare aenean euismod elementum nisi quis eleifend. Praesent semper feugiat nibh sed pulvinar. Phasellus vestibulum lorem sed risus ultricies. Praesent tristique magna sit amet purus gravida quis blandit. A lacus vestibulum sed arcu non odio euismod. Risus viverra adipiscing at in. Dolor sit amet consectetur adipiscing elit pellentesque habitant. Tellus orci ac auctor augue mauris.

Eu feugiat pretium nibh ipsum. Pellentesque habitant morbi tristique senectus et netus et. Magna fermentum iaculis eu non diam. Id neque aliquam vestibulum morbi blandit cursus risus.