Animal Welfare: What’s at Steak
By Jayne Newgreen
If animal welfare is important to you, can you really trust supermarket organic, biodynamic, or grass-fed beef? What’s the REAL story behind the animal’s welfare?
The majority of beef you find on supermarket shelves is processed via industrial production methods, which involves intensive feedlots and long distance transportation where cattle are often cramped and stressed.
At a feedlot, cattle are fed a high-protein, grain-based diet to rapidly increase their weight before sale because they are sold by the kilogram, not the quality of meat.
Unfortunately, 70-80% of the cattle produced for Coles and Woolworths spend time in a feedlot.
Obviously, industrial production methods favours market demand, not the welfare and wellbeing of the animal.
You may like to choose beef that is bio dynamic, or organic beef, but these labels can still leave out a very significant part of the picture – animal welfare.
Unfortunately, when shopping you have no way of knowing which farm, or abattoir your meat has come from because once the animal is packaged for sale, the origin isn’t shared.
So how do you make more informed decisions about animal welfare, quality and sustainability?
Why Your Food Choices Matter
In Australia, a growing number of producers like Provenir, believe in animal welfare, provenance and the health, quality and taste of the beef you buy.
Today, Provenir is Australia’s only 6-Star beef producer.
This is becasue Provenir believes the best quality meat comes from livestock that are raised to the highest welfare standards.
Plus, at the heart of Provenir’s operation is an Australian first – a mobile on-farm processing unit that enables Provenir to eliminate live animal transport.
Provenir also enables a connection between you and the farmer, via a unique QR code on each meat pack, that tells you the entire paddock to plate story behind each cut of meat.
So if you do care about animal welfare, and of course great tasting, high quality meat, visit the Provenir Shop now and find out for yourself why people are trusting Provenir.
You can also keep up to date with Provenir news by signing up to the Provenir newsletter.
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Where to buy
You can have Provenir home delivered, purchase in-store, or experience it first hand at select restaurants.
Order online and receive Provenir beef delivered to your door.
Find Provenir beef in grocery stores and butchers.
Experience Provenir beef cooked to perfection.