Anyone who has ever had their blood pressure checked can understand why Provenir’s on-farm processing of our livestock produces better-tasting beef. Here’s why. Imagine this scenario: You have an annual checkup booked with your GP. You are delayed leaving home because of a call that goes too long, you rush…
free range
Willowmavin: The Real Facts
Please excuse me here… I need to have a rant…What really gets my “goat” – is seeing other companies espousing that their products support “Aussie farmers” but never say WHO the Aussie farmer is, or WHERE the Aussie farmer is located. It seems that just saying that they support this…
The Importance of Meat Quality: How Provenir Ensures Top-Tier Beef for You
In today’s food-conscious world, consumers should be more discerning than ever, about the quality of the meat they consume. From health benefits to taste and ethical considerations, meat quality plays a crucial role in determining no only our own dining experience but the food system we support. At Provenir, we…
Three grass-fed beef recipes to cook for Father’s Day this year
Father’s Day calls for some special recipes to celebrate your dad or partner. Take a look at our grass-fed beef recipes, all designed to deliver an irresistible combination of taste and nutrition. There’s something for everyone, whether that special man in your life is a traditionalist or always ready to try something new!
What makes free range beef?
Navigating the different terms and labels for meat products might seem simple . . . Free range, feedlot, grass-fed, grain fed, organic, regenerative… Until it’s not. While phrases such as free range meat, grass fed beef and paddock to plate might seem reasonably self-explanatory, things aren’t always as they seem. In this article we explain exactly what free range truly means when used to describe meat products, as well as what you can ascertain about products that don’t make this claim.
The Provenir journey – it’s the ‘how’ (not just the cow) that makes highest welfare, ethical meat
The Provenir team knew that they wanted to ethically process and deliver the best meat direct from the farmer to the consumer. However, the industry paradigm and state legislation within the Australian meat industry made realising these goals impossible. That’s where a determined group of individuals decided to fight – for many years – to improve a flawed system resistant to change.
Why is grass-fed beef better?
Grass-fed meat is the choice of top chefs at award winning restaurants and home cooks alike. But why is grass fed beef better than grain fed beef?
Let’s talk about animal welfare: stress and on-farm processing
What the traditional meat production process looks like and why on-farm processing is the only way to achieve highest welfare beef.