As we mark World Environment Day, Provenir is excited to share how our practices are making a positive impact on the environment. Our mission extends beyond providing high-quality, ethically sourced beef, we’re dedicated to supporting sustainable and regenerative farming practices that benefit our planet. Here’s how we’re contributing to a greener future:

Partnering with Regenerative Farmers
At Provenir, we partner with regenerative farmers who are committed to restoring and enhancing their land. These partnerships are crucial in our mission to produce environmentally responsible beef. Regenerative agriculture focuses on improving soil health, increasing biodiversity, and capturing carbon in the soil. This not only reduces greenhouse gas emissions but also helps to rebuild the ecosystem.
Carbon Capturing in the Soil
One of the key benefits of regenerative farming is its ability to capture carbon in the soil. Healthy soils act as significant carbon sinks, pulling carbon dioxide from the atmosphere and storing it underground. This process not only mitigates climate change but also enhances soil fertility and productivity. Our farming partners employ techniques like cover cropping and rotational grazing to maximize carbon sequestration.
Natural Soil Enrichment
Provenir supports improved soil quality through natural means. Many of our farmers use bio-fertilisers, which are derived from organic matter, to enrich the soil. These bio-fertilisers promote a healthy soil microbiome, leading to more robust plant growth. They enhance pasture growth and soil health without the environmental drawbacks of synthetic alternatives.
Diverse and Nutritious Pastures
Our farmers focus on creating rich, diverse pastures that serve as the best possible feed for our cattle. Instead of standard monoculture pastures, we plant 25-30 different species of grasses and legumes. This variety acts like a salad for the cows, providing them with a balanced and nutritious diet. Healthier cows mean healthier meat, and the diverse plant species improve soil health and biodiversity.
Humane and Ethical Farming Practices
The health and well-being of our cattle are of utmost importance to us. Provenir selects farmers who prioritize pasture health and animal welfare. Our cattle are raised on open pastures and are processed humanely, ensuring they lead stress-free lives. By avoiding synthetic additives and chemicals, we produce beef that is not only healthier for our customers but also for the environment.
On this World Environment Day, we reaffirm our commitment to sustainable and ethical farming practices. At Provenir, we believe that the choices we make in how we raise and process our cattle can have a profound impact on the environment. By partnering with regenerative farmers, utilizing natural soil enrichment methods, and ensuring humane treatment of our animals, we’re doing our part to protect and preserve our planet for future generations,
Provenance, traceability and on farm, that’s what Provenir is all about.
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