At Provenir, we stand firm in our belief that the key to superior beef lies in the welfare of the animals. From the moment they set foot on the farm to their final moments, we ensure that every step of their journey is marked by care, respect, and dignity. It’s this commitment that led us to introduce “Minerva” (Goddess of Wisdom & Innovation), the first-of-its-kind mobile on-farm processing unit in Australia.

For too long, the traditional method of processing livestock has been completely focused on human convenience, often at the expense of animal welfare. Animals have to endure the stress of long-distance transport to fixed abattoirs, only to face unfamiliar environments and conditions. This not only compromises their welfare but also impacts the quality of the meat. We knew there had to be a better way, and that’s where Minerva comes in.

Minerva represents a paradigm shift in beef processing. Instead of subjecting animals to the anxiety of transport, we bring the abattoir directly to the farm. This revolutionary approach eliminates unnecessary stress, allowing livestock to remain in their familiar surroundings until the very end. The result? Meat of unparalleled quality, taste, and tenderness and a provenance you can trust.

With Minerva, we prioritise the welfare of the animals above all else. Our skilled team operates with precision and compassion, ensuring a swift and humane process from start to finish. By minimising the time between processing and consumption, we guarantee the freshest possible meat for our customers, all while upholding the highest standards of animal welfare.

But dont confuse Provenir’s process with the traditional “farm butcher” who processing animals solely for the farmer’s consumption. Minerva and our processing guidelines must meet strict quality and regulatory guidelines to be able to sell it commercially – in fact this simple but innovative process required us to change the laws regarding meat processing in Victoria. And our commitment to excellence doesn’t stop there. Minerva’s on-farm processing not only benefits the animals but also supports our hard working farmer partners. By reducing the logistical challenges associated with traditional processing methods, we empower farmers to focus on what they do best: raising healthy, happy livestock.

At Provenir, we’re proud to lead the charge towards a more sustainable and ethical future for the beef industry. With Minerva paving the way, we’re proving that it’s possible to prioritise both animal welfare and exceptional quality.

Provenance, traceability and on farm, that’s what Provenir is all about.