Meet Provenir Chef Series: the ethical meat company

Words by Richard Cornish

Original article by Richard Cornish published at One Hour Out

What happens when you put two exceptional chefs together in a kitchen with what is considered Australia’s most ethical beef? You get the Provenir Chef Series. 

This is a range of tasty heat and serve beef meals made to recipes by Three Blue Ducks chef Mark LaBrooy and renowned Central Victorian chef Christopher Howe, formerly of The Talbot Provedore. 

Christopher is one of the founding team at Provenir, the ethical meat company. They developed an abattoir system to process cattle on-farm to eliminate the stress of being trucked, sometimes hundreds of kilometres to massive abattoirs. Provenir also guarantees grass-fed, free-range, hormone-free, and fully traceable beef. It has been lauded by chefs such as Neil Perry, who appreciate not only the ethics of Provenir beef but its exceptional taste and texture. 

But like any meat producer, the team at Provenir end up with a lot of lesser-loved cuts.

“There is only so much fillet steak in one animal and a lot of equally delicious cuts that are not so popular.”

So Christopher teamed up with Mark LaBrooy to work up a series of recipes at Provenir’s test kitchen at Avalon Airport to add value and flavour to cuts like brisket, and offal like tongue and kidney. 

The result is some exceptionally flavoursome and nutritious meals such as Pulled Beef Brisket with Red Wine and Thyme and an incredibly aromatic and tender Sri Lankan Beef Tongue Curry. There is a very luscious Beef Bolognese sauce, and a Coffee Rubbed Pulled Beef Brisket. 

The products are packed in high-density plastic and can be heated in the bag to serve two generous portions. The Provenir Chef Series meals complement the existing range of family pies, bone broths, and beef tallow. You can purchase the meals as well as all the other ethical Provenir meat products online or at selected butchers. 

WHAT: Heat and serve meals made from ethically processed beef

WHERE: Selected butchers and weekly deliveries into Sydney, Melbourne and some areas of regional Victoria

WHEN: Now

MORE INFO: Provenir 

About Richard Cornish

Richard Cornish is an award-winning food writer and commentator on food issues. He is a regular contributor to the Sydney Morning Herald, The Age’s Good Food section and Gourmet Traveller as well as co-author of a series of acclaimed cookbooks, amongst other accomplishments.

The Provenir Chef Series

The Provenir Six Star Promise

Provenir allows consumers to buy beef direct from the farmer and delivers a six star promise;

Highest welfare

Provenir farmers utilise low stress handling techniques and raise their livestock on open pastures within a familiar herd structure; allowing the animals to express their natural character.

On-farm processed 

Instead of the livestock being transported, the abattoir comes to the farm. Eliminates unnecessary stress on animals associated with live transport. Less stress means less adrenalin produced, and thus more retained glycogen stores in the meat, leading to exceptional eating quality, taste and tenderness.

Full traceability & true provenance

Provenir oversees the whole operation from purchasing livestock on farm direct from our partnering farmers, to the on-farm processing, into our butchery and on to you. By processing on-farm and utilising the latest in digital traceability technology we are able provide full transparency and guaranteed provenance.

Grass-fed & free range

Provenir partners with farmers who raise their livestock free range and grass-fed. For cattle and lamb this means they are fed on natural grasses, pasture, hay or silage.

Exceptional eating quality

Our on-farm process and artisan butchery techniques ensures that the quality of the meat is retained and maximised throughout the whole process.

No and hormones, herd antibiotics or intensive feedlots

Provenir farmers raise their livestock naturally: they do not feedlot, nor do they add hormones or antibiotics to the feed as growth promotants.

How to Purchase Provenir

If you do care about animal welfare, and of course great tasting, high quality meat, visit the Provenir online butcher shop now and find out for yourself why people are trusting Provenir. Provenir enables a connection between you and the farmer, via a unique QR code on each meat pack, that tells you the entire paddock to plate story behind each cut of meat online.

You can also keep up to date with Provenir news by signing up to the Provenir newsletter.

Sign up for our Newsletter

Our Provenir newsletter is packed full of beefy farm goodness like recipes, new products, specials and more! Don’t miss out, sign up now.

Where to buy

You can have Provenir home delivered, purchase in-store, or experience it first hand at select restaurants.

Home delivered

Order online and receive Provenir beef delivered to your door. 

 

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Retail outlets

Find Provenir beef in grocery stores and butchers.

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Restaurants

Experience Provenir beef cooked to perfection. 

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